Different research teams have different research needs. Obviously! So what's important when making that decision? Here are the main differentiating factors to consider when deciding which Lookback plan is the best fit for you:

What is the price based on?

Team & Insights Hub (self-serve plans)

  • you pay for usage, the amount of research you do, which means a set maximum number of sessions during your billing period.

The Enterprise plan

  • you pay for licenses, or in other words, how many team members in your Lookback organization will full capabilities.

Number of sessions included

Team (self-serve plan)

  • < 100 sessions during the annual billing cycle.

Insights Hub (self-serve plan)

  • < 300 sessions maximum, to be used during the annual billing cycle.

The Enterprise plan

  • Unlimited sessions.

Team member capability – full or limited?

Team and Insights Hub (self-serve plans)

  • All team members subscribing to Team or Insights Hub have equal capabilities, which means they can set up projects, public or private, moderate sessions, observe sessions, invite other team members, take notes, create highlights and watch other team members' sessions retroactively and more.

  • The Owner also has full capabilities, but is in addition the only one who can manage organization (subscription) settings and billing matters.

  • Our two self-serve plans offers unlimited team members, and each of them can either moderate or observe a session.

The Enterprise Plan

  • Observers is a limited capability role on the Enterprise plan. An observer seat enables watching sessions, taking notes, chatting and creating highlights. Observer seats are free and unlimited.

  • Collaborators have full capabilities, i.e. everything observers can do, but also the ability to set up projects, moderate sessions, invite new team members and download session recordings. Collaborator seats are paid seats – the standard Enterprise plan includes 5 collaborator seats. The only thing the Collaborator can't do is to manage the subscription and billing.

  • The Owner is basically a Collaborator, but with the additional capability to manage Organization Settings (SSO, end subscription, delete Lookback organization etc) and Billing.

  • Just like in the self-serve plans, the total number of team members is unlimited, but, given Enterprise is a license-based subscription, you can only have as many collaborators (full capability team members) as you have paid licenses, at any given time. The other team members will be observers (limited capability team members). You can freely dispense the Collaborator licenses between all team members, as long as you don't exceed the total number of paid licenses.

Downloading, Private Projects and Transcriptions

Team, Insights Hub (Self-Serve Plans) and Enterprise

Support & support response times

Team & Insights Hub (Self-Serve Plans)

  • Team: Chat Support with 24-hour response time

  • Insights Hub: Chat Support with 5-hour response time

Enterprise Plan

  • Priority Chat Support with 2-hour response time

  • Dedicated Customer Success Manager

  • Onboarding training & professional services

  • Early access to new features

Single Sign On (SSO/SAML)?

Team & Insights Hub (Self-Serve Plans)

  • Single Sign-On (SSO) is not available on the Team or Insights Hub Plans

Enterprise Plan

  • Single Sign-On (SSO) is available for all members on the Enterprise plan

Who pays and how?

All subscription plans are annual and paid upfront.

Team & Insights Hub (Self-Serve Plans)

  • Only the registered owner of the Lookback org can manage subscriptions and billing – sign into Lookback, go to the Pricing page and pay with a credit/debit card.

  • A billing receipt will be sent to your registered billing e-mail once the payment has been processed.

Enterprise Plan

  • Invoices are sent in advance to the owner of the Lookback organization.

  • The Enterprise plan also gives you the option to pay via Bank Transfer / Wire Transfer / ACH / Accounts Payable.


Team & Insights Hub (Self-Serve Plans)

  • Team: $1188 USD/year (annual billing cycle)

  • Insights Hub: $2748 USD/year (annual billing cycle)

Enterprise Plan

  • Starts at $13000 USD/year (annual billing cycle)

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