User anonymity on the web is something all companies have to relate to, and GDPR will most certainly keep changing and evolving. As a researcher you may want to give your participant a way to remain anonymous when using Lookback. This article will help you.
What participant data do we collect?
Name, meaning the name the participant submits when joining a session. It's possible to enter only the first name, an alias or a made up name, if so desired, to maintain anonymity. The name entered will be visible as a part of the name of sessions with that participant, and listed in the Participants section on the left side navigation on the Lookback dashboard.
Email, meaning the email address the participant submits when joining a session. The email doesn't have to be real, only respect the format email@example.com. The e-mail entered will be accessible via the Participants tab on your left side navigation on the Lookback dashboard.
Why we collect these items:
to have something to associate the session name with, i.e. LiveShare with XXX, SelfTest with XXX – which help researchers separate/organize recordings (name/email)
to facilitate for the researcher to easily contact the participants if a session didn't fully complete or contained errors (name/email)
to facilitate the process of debugging errors and/or improving our service (ip address)
Where is the participant data (PII) stored?
All the individual participant data collected in Lookback sessions are stored in the EU (currently in Ireland) and nowhere else. The same goes for the test setup, the recording itself, including any notes made in them, as well as the metadata.
Some tips for moderators (researchers), to help keep participants anonymous in sessions
If you test with prototypes instead of real websites, you can limit what PII can be inserted into certain fields.
Avoid password fields and credit card fields.
Avoid asking questions or writing instructions to participants that may make them reveal any PII in the session itself.
If participants skip surname or only enter their first name, alternatively use an alias or a made-up name instead and if real email isn't required in session data, do the same with email (just needs to respect the email format firstname.lastname@example.org).
The participant emails are never validated or reused.
Remove the name/email address from a session afterwards
If the real name and/or email was entered unintentionally, or you realize afterwards you want to anonymize the participant, here's how:
Click "Participants" on the left side navigation the Project/Round view, and click the participant in question OR click the session the participant participated in, click the i icon, top right. So either:
Click Edit participant details / View participant details
Click Delete, and confirm you will delete this participant from your dashboard permanently (unrestorable). Please note that:
- this will not delete the session itself, only the participant data associated with it (name/email)
- this will also not delete the name in the session name, so that has to be done separately (click the "pencil icon" ✏️, next to the session name (e.g. SelfTest with Anand) and change it to something generic, e.g. "SelfTest with Participant 16")
After you've deleted the Participant, if you click into the session in question, and then View participant details, it will look something like this: