Marketing research internally

Create the proverbial carrots to entice your team to join you in live research sessions.

Russ Troester avatar
Written by Russ Troester
Updated over a week ago

We believe the best way to bring teams along and embrace the customer voice is to have them sit in on live sessions. Getting your team to attend your live session however can be challenging — whether it’s establishing your own credibility as the moderator of research or simply competing with stakeholders’ packed calendars.

We’ve created some ideas and templates for how to entice participation by using your research data. Not just text should be punctuated with real customer voices.

  1. Insight

  2. Quote(s)

  3. Video clip

Insight + assets = Interest and engagement

"Team, we’re kicking off another round of research on THIS. Here's a sample from our last session about THIS — come listen first-hand and have a chance to ask questions too!"


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