Lookback

Learn how Lookback structures qualitative research using Projects, Rounds, and Sessions - and why participants, researchers, and stakeholders each experience the platform differently by design.

How Lookback Organizes Research

Learn what a Project represents in Lookback, why Projects persist over time, and how stakeholder goals and interviews shape research focus and AI-assisted insights.

What Is a Project in Lookback?

Learn what a Round represents in Lookback, why Rounds exist, and how they support iteration and method changes without fragmenting findings or insights.

What Is a Round in Lookback?

Learn what a Session represents in Lookback, what it contains, how it relates to Projects and Rounds, and how sessions are counted in relation to time limits and quotas.

What is a session?

Learn what Lookback records during a session, what can vary by method or device, and what is never recorded — so you know what evidence you can expect and why.

What Is Recorded in a Session?

Learn how raw session evidence becomes findings in Lookback, why findings are timestamped video moments, and how themes, reels, and AI support qualitative sense-making without replacing judgment.

From Sessions to Findings

Understand which parts of your research live at the project level versus inside individual rounds, and why that distinction exists.

What lives at the Project level vs the Round level

Henrik Mattsson

Explains the core building blocks of Lookback and explains how Lookback structures research and evidence.

Projects and Core Concepts

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