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What Is a Round in Lookback?

Learn what a Round represents in Lookback, why Rounds exist, and how they support iteration and method changes without fragmenting findings or insights.

Henrik Mattsson avatar
Written by Henrik Mattsson
Updated over a week ago

A Round represents how you are learning at a particular moment within a Project.

Rounds allow research to evolve - without breaking continuity.

They are intentionally designed to support iteration, comparison, and change, while keeping insights connected at the Project level.


Rounds exist to support iteration

Within a Project, research rarely happens just once.

Teams iterate by:

  • trying different research methods

  • testing alternative designs or prototypes

  • adjusting questions as understanding improves

  • working with different participant segments

Rounds provide a clean way to represent these shifts.

Each Round captures a specific research approach at a given point in time.


A Round is not a container for insights

This is a crucial distinction.

In Lookback, Rounds do not own findings.

Instead:

  • Rounds describe how research was conducted

  • Projects hold what was learned

This design prevents insights from becoming siloed by method, timing, or iteration.

Qualitative understanding strengthens through comparison, not isolation.


Why findings are not separated by Round

Separating findings by Round would imply that learning resets every time a method changes.

That is rarely true in qualitative research.

Insights often:

  • recur across methods

  • deepen over time

  • contradict earlier assumptions

  • only become meaningful in hindsight

By keeping findings at the Project level, Lookback allows evidence to accumulate and remain comparable - even as research evolves.


Rounds make change explicit, without breaking context

Rounds are useful precisely because they make change visible.

They allow you to see:

  • which method was used

  • which prototype was tested

  • which participants were involved

  • when the research took place

All without disconnecting insights from the broader body of evidence.

Rounds provide context, not boundaries.


One Project, many Rounds

A single Project may include Rounds such as:

  • moderated interviews

  • unmoderated tasks

  • AI-moderated sessions

  • follow-up studies

  • stakeholder interviews

Each Round contributes perspective. None overwrite or invalidate what came before.

This reflects how real qualitative learning progresses.


How Rounds relate to Sessions

Within a Round:

  • multiple Sessions are conducted

  • each Session captures one interaction with a participant or stakeholder

Rounds group Sessions by approach, not by importance.

Sessions remain the source of raw evidence; Rounds describe the research context in which that evidence was gathered.


What Rounds are not

To avoid confusion:

  • A Round is not a study report

  • A Round is not an insight container

  • A Round is not a reset of learning

Rounds are a way to organize process, not to partition understanding.


Why this matters for research quality

By separating:

  • Projects (what you’re trying to understand)

  • Rounds (how you’re learning right now)

  • Sessions (what actually happened)

Lookback encourages:

  • cumulative insight

  • longitudinal understanding

  • evidence-based sense-making

This structure supports learning that compounds rather than fragments.


What to explore next

To complete the core structure:

  • Learn what a Session represents and what it contains

  • Understand what is recorded in a session and why

  • Explore how findings emerge from sessions over time

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