Eureka is Lookback’s AI-assisted live analysis capability.
It observes sessions as they happen and proposes Findings based on:
What is said or done during the session
The project’s defined Goals
It takes notes about moments whenever a human moderator or observer presses the Eureka Button.
How Eureka works
Researchers define intent through Goals
Eureka listens during live sessions
Suggested Findings are created in real time
Eureka takes notes when moderators and observers press a button
What Eureka does not do
Draw conclusions
Replace researcher judgment
Automatically publish final Findings without review
Eureka reduces cognitive load during live research while keeping researchers in control.